Holiday Charitable Campaigns – With a Touch of a Button

Play Snowball Effect by Coca-Cola - The app will raise funds for the WWF polar-bear environment cause by directing users to ArcticHome.com, where they can enter codes from Coca-Cola products to trigger an individual $1 donation. Coca-Cola will match all donations made with a package code by March 15, 2012 (up to a total of $1 million).

Companies have embraced technology this year.  It seems that when they built and projected their holiday charitable campaigns, they strove to make things a little simpler.  This year they’re making donations easy for us – now we can donate with a touch of a button.  From interactive check-out screens to social media platforms, today’s holiday campaigns are high-tech.

Lexus is currently using Facebook and twitter as drivers (no pun intended) for its December to Remember campaign, integrating holiday donations.  According to PSFK, they will donate $5 to Toys for Tots each time one of its “big red bows” is shared on Facebook and Twitter, up to a maximum of $100,000.

Nestle Purina has added QR codes to their pet food packaging for their holiday charitable campaign.   For each QR code scanned, Purina will donate $1 toward providing pet food to 15 animal shelters across the country, according to Mobile Marketer.

Best Buy recently held “Check-in for Charity”.  For every Facebook “check-in” to the store, Best Buy donated $2 to the Boys & Girls Club of America, up to $250,000.  Although Best Buy’s “Check-in for Charity” ended November 27th, keep an eye out for similar holiday campaigns as you shop this season.

Nonprofit Quarterly reported, “Kraft Food is launching an impressive campaign informing Facebook users about the hunger epidemic while also giving back to its partner nonprofit, Feeding America. Each time a fan “likes” the Fight Hunger Facebook page, Kraft donates the equivalent of one meal to a local food bank, and the donation increases if you go on to participate in a short trivia game. Kraft food aims to provide 25 million meals in total, and will be donating four million meals through Facebook.”

Many retailers promote the option of making a $1 donation to their charity of choice at check-out.  CVS, the retail pharmacy, is currently holding a holiday campaign, which began at Thanksgiving, benefiting St. Jude’s Research Hospital.  Customers are encouraged to make a $1 or more donation that will feed into St. Jude’s Thanks & Giving fundraising campaign.

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