Kia motors give Green Light to CSR in Tanzania

Another good example of global CSR efforts. We’re always on the look out to pass along information regarding current CSR initiatives.

Marketing NGOs

Hats off to Kia Motors who earlier this week unveiled its five-year Corporate Social Responsibility Project that is worth as estimated $12 million (but to put that in contect the company earned $2.02 billion in 2010 alone).

In Tanzania they’re already seeing the benefits of the project with the opening of a new educational facility, the Maendeleo Secondary School at Wazo ward in Kinondoni municipality which jointly constructed by a Korean not-for-profit organization, Good Neighbours  and Kia Motors which also donated four Kia pick-up trucks for the school.

Kia Motors Chairman, Mr Cho Kwi Hyun, said the school’s construction is part of a five year project dubbed Green Light which is carried out by his company in different regions in the country. “As part of its corporate social responsibility, Kia Motors is giving something back to the society with a view to enlighten and support the less privileged in many…

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3 responses to “Kia motors give Green Light to CSR in Tanzania

  1. Does $12 million include the entire scope of Kia’s CSR? If so then it indeed is a woefully low amount, given that the 2012 Corporate Giving Standard (CGS) Survey found that of its participating companies, $24.4 million was mean average amount of money DONATED by each company. This of course only being a percentage of their overall CSR strategy.

    http://www.corporatephilanthropy.org/pdfs/2012summit/CGS_Release_FINAL.pdf

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