Corporate Social Resposibility and the Golden Age of Giving

 Corporate responsibility and corporate giving are changing.  It’s the convergence of powerful changes in a critical time.

Throughout 2012, DonationXchange is going to explore the Golden Age of Giving.  Each month a topic focused around corporate responsibility and corporate giving will be featured.  For an overview, read the December article, The Twelve Signs of the Golden Age of Giving.

Article #1 – Revitalizing Brands, Customer Interest, and Market Value 

Throughout 2012 DonationXchange will celebrate the growth and evolution of Corporate Social Responsibility (CSR). We will highlight modern and innovative initiatives that connect companies and brands to the communities and causes which they support. The first article of the year examines how CSR is evolving into a comprehensive business strategy that helps companies grow, leverage impact, and stay relevant as business conditions shift.  Continue Reading…

If you would prefer to view the first article as a PDF, click here.

Article #2 – Make a Greater Impact With Corporate Foundations

As companies recognize the diverse benefits of expanding CSR initiatives, they increasingly allocate resources to the creation of their own independent 501(c)(3) entities to handle philanthropic tasks which exceed the capacity of a single internal department. Through their foundations, corporations take charitable efforts into their own hands and become champions of their own causes. Continue Reading…

If you would prefer to view the second article as a PDF, click here.

Article #3 – CSR: The New Competitive Advantage

The third article in The Golden Age of Giving series discusses the effect of consumers’ societal activism on the profitability of companies. As consumer attitudes begin to have a greater impact on purchasing decisions, it is in the best interest of companies to appropriately alter their approaches to social responsibility because consumers now demand brands that give.  Continue Reading…

If you would prefer to view the third article as a PDF, click here.

Article #4 – Rewarding Work in the Community and the Office

In the fourth article of the Golden Age of Giving we examine how inclusive corporate social responsibility programs improve corporate culture and the tone of the workplace, and thus, employee productivity and retention.  Continue Reading…

If you would prefer to view the fourth article as a PDF, click here.


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