Tag Archives: marathon

Corporate Sponsorship: Marathons

John Hancock Insurance, Adidas, and the Dana-Farber Cancer Institute sponsor the Boston Marathon; Bank of America sponsors the Chicago Marathon; and Amica Insurance sponsors the Seattle Marathon.  Each of these companies have found it beneficial to sponsor marathons.  Marathon participants fit into a niche market: they lead active lifestyles and are also generally driven.  Companies who see this group of people as their target market will benefit from sponsoring the run. Continue reading